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Integrations

Each workspace connects its own CRM, webhooks and API keys, in its Settings under Webhooks and CRM. Owners and admins connect CRMs.

HubSpot

  1. Open CRM integrations and choose Connect HubSpot; approve on HubSpot’s page.
  2. Optionally, name a Do-not-contact property (its internal name).
  • Each lead becomes a HubSpot contact at its first invitation or message, and every invitation, message and reply shows on its timeline, as it happens.
  • Every night, contacts Reachpool made that have the do-not-contact property set become exclusions of the workspace, so its campaigns leave them out.

Pipedrive

Connect Pipedrive approves on Pipedrive’s page. Or connect with your own API token (Pipedrive: Personal preferences → API): your company domain, the part before .pipedrive.com, and the token, then Connect with the token. Each lead becomes a Pipedrive person at its first invitation or message, and every invitation, message and reply is a done activity on it. Nothing is read back from Pipedrive.

Either CRM

  • Include the message text on the contact’s timeline: on unless you turn it off; off, the timeline only says a message was sent or received.
  • Each sender can have a CRM owner, who then owns the contacts it brings.
  • Connect again when the card says the connection needs it, and Disconnect to stop: what is in the CRM already stays.

Webhooks

Webhooks: an https URL, the events it takes, then Add webhook. Its signing secret is shown once. The events are: invite sent, invite accepted, message sent, message received, lead replied, lead completed its sequence, sender warning, sender restricted, conversation labeled.

A webhook’s page has Send test event, every delivery and Send again. A receiver that is down gets each event again for a day. How to check signatures, the payloads and Zapier or Make recipes are in the API docs.

API keys

In the workspace’s Settings, under API keys: a name (say, Zapier), then Make a key. Copy it then: it is not shown again. A key works in that workspace only, as the person who made it; Revoke ends it. The API docs have the rest.

Next: the API

Integrations: HubSpot, Pipedrive and webhooks · Reachpool